Get your app live on Google Play and the App Store, without costly rejections
Take your app from idea to live in both stores: the right route and accounts, privacy and policy answers that match, real testing, listings within every limit, a clean submission and a routine for after launch.
Watch Kai and Otto explain what is inside
60 seconds · captions on screen · Kai and Otto are animated characters with AI voices
Look inside
What is in the kit
- Build and Publish Your App guide (PDF, 32 pages): five build routes honestly compared, fees and accounts checked on 10 October 2026, privacy, ratings, account deletion and payment rules by region, 2026 build requirements, TestFlight and Google Play testing including the 12-tester rule, every listing limit and image size, where-to-click submission steps for both stores, the top 15 rejection reasons with fixes, updates, rollouts, reviews and analytics, troubleshooting, a changes log and 98 numbered sources
- Launch checklist and tracker (Excel .xlsx, no macros): 57 tasks for both stores with where to click and what good looks like, a tester tracker that works out each tester's day 14 and the earliest date you can apply for Google Play production, a listing text checker, an asset plan, accounts and costs, and rejection, release and weekly numbers logs
- Privacy policy outline and data-safety worksheet (Word .docx): an SDK inventory, one data worksheet that maps Apple's App Privacy and Google's Data safety categories row by row, an 11-section policy outline with prompts, and an account deletion check. Not legal advice
- Store listing copy template (Word .docx): every App Store and Google Play text field with its limit, a description builder, a keyword worksheet, a screenshot storyboard, App Review notes, a tester invitation and review reply templates
- A worked example throughout: the React Native, Expo and EAS route APPS 365 LTD uses, with every command checked in Expo's documentation
- Free updates for 12 months, with a dated version number and a changes log
Contents: what you will learn
Start here
- Who the kit is for, what you will have at the end and how long it takes
- The whole journey on one page: seven stages for both stores
- The three waits you can't speed up, and an example six-week plan
Part 1: Pick your route
- Native, React Native with Expo, Flutter, no-code builders, AI builders or hiring a developer, honestly compared
- Decide in five questions
- Own your app: accounts, source code, signing keys and app transfers
Part 2: Accounts and costs
- Developer fees, store fees and D-U-N-S numbers, as published on 10 October 2026
- Personal or organisation accounts in each store, and what the public sees
- Enrolment step by step, including the Small Business Program and Google's 15% fee tier
Part 3: Before you build: the rules
- Privacy policy, Apple App Privacy and Google Data safety: one set of answers, three places
- Age ratings, account deletion, reviewer access, permissions, EU trader status
- Payments: store billing or your own, with regional exceptions for the US, the EU and more
- Accessibility basics
Part 4: Build and test
- Build requirements for 2026: Xcode 26, Android API level 36, versions and signing
- TestFlight and Google Play internal, closed and open testing, step by step
- Google's 12-tester, 14-day rule for new personal accounts
- Device testing, in-app purchase checks and crash reporting basics
Part 5: Store listings that convert
- Every text limit in both stores, and how to choose keywords
- Exact icon, screenshot and preview video sizes
- A six-screenshot storyboard and a worked example listing
Part 6: Submit and pass review
- Where to click to submit in App Store Connect and in Play Console
- The top 15 rejection reasons, with the guideline or policy and the fix
- Published review times, and what to do if you are rejected
Part 7: After launch
- Versions and build numbers, phased release and staged rollouts
- Over-the-air fixes and the store rules that apply
- Replying to reviews and the numbers to check every week
Troubleshooting and templates
- Thirteen common problems and what to do
- Printable launch checklist, store listing copy sheet and data worksheet
- Excel tracker and two Word templates to edit
Help, changes log and sources
- Store changes in 2026 that affect your launch
- How to check for changes yourself in 15 minutes a quarter
- 98 numbered sources, each checked on 10 October 2026
Who it is for
- Small business owners, makers and first-time app builders, anywhere in the world
- Anyone whose app is built by a developer or agency, a no-code or AI builder, or themselves with a framework
- People who want to publish in both Google Play and the App Store without costly rejections
By the end
- The right build route for your app, budget and team, with honest trade-offs
- Apple and Google developer accounts in your own name, of the right type
- A privacy policy, Apple App Privacy answers and Google Data safety answers that all match
- A tested app in TestFlight and Google Play testing, including the 12-tester rule for new personal accounts
- Store listings and images that meet every limit and size
- Your app submitted to both stores, with the top rejection reasons fixed before review
Questions
What exactly do I get?
A 32-page PDF guide, an Excel launch checklist and tracker (no macros), and two Word templates: a privacy policy outline with a data-safety worksheet, and a store listing copy template. It is a step-by-step method with templates, not a video course.
Do I need to know how to code?
No. The kit covers everything around the code: accounts, privacy forms, testing, listings, submission and review. It works whether a developer or agency builds your app, you use a no-code or AI builder, or you build it yourself. Where it shows commands, they are in clearly marked worked-example boxes for the Expo route.
Does it cover both stores?
Yes. Every procedure has an App Store column and a Google Play column, in the order you will do them. If you only publish in one store, follow that column.
Does it work in my country?
Yes. The store rules are the same worldwide, and the kit flags the regional payment exceptions it covers (the US, the EU and EEA, India and South Korea). Fees are shown in US dollars as Apple and Google publish them, with links so you can check your local price. Privacy pages point to the GDPR and similar laws. The kit is written in British English.
Which accounts and plans does it work with?
Any Apple Developer Program membership, individual or organisation, and any Google Play Console account, personal or organisation. It explains the extra testing rule for Google Play personal accounts created after 13 November 2023.
Will it guarantee my app is approved?
No one can promise that: Apple and Google make the decision. The kit lists the most common rejection reasons with the guideline or policy number and the fix, so you can deal with them before you submit.
Is this official Apple or Google material?
No. The kit is written by APPS 365 LTD and is not affiliated with or endorsed by Apple or Google. Every fee, limit, size, date and click path was checked on their own pages on 10 October 2026, and the sources are listed in the guide.
What if I get stuck, or something changes?
Book a free 30-minute call at calendly.com/apps365/30min, or email hello@apps365.ai. Each version shows the date every fact and link was last checked; updates are free for 12 months. 100% of what you paid comes off an APPS 365 LTD build or audit of £999 or more within 90 days.
Can I share it, and what is your refund promise?
You can use it within your own organisation; please do not post it publicly or resell it. If the kit is not right for you, ask for a refund within 14 days of buying.